Boys and Girls Athletic Club Social Media Marketing

Overview

Company: Local Boys and Girls Athletic Club
Audience: Children, Teens, Parents
Message: Stay active and healthy through sports.
Social Media Tools: Twitter & Social Networking; Blogs - WordPress, Blogger; QR Codes

I think social media tools can be a great asset in the marketing strategy for local Boys and Girls athletic clubs. The strategy would target children and teens as the primary participants, but also parents, who will be responsible for ensuring children/teens are signed up for activities. The message is promoting an active healthy lifestyle through recreational sports, in an age where childhood obesity has become nearly an epidemic.

The first social media platform is social networking sites such as Twitter, Facebook, Pinterest, Instagram, Vine, FourSquare, YouTube. These channels not only reach a large audience, they allow the message to take on a life of its own. For example, if one child participates in an activity and posts it to at least one social networking site, it can be shared, forwarded, linked, favorited, retweeted, repinned over and over again.  In turn the Boys and Girls Club, original message sender, is promoted by more than the marketing team.  Social networking is used by children, teens, and adults. For this strategy  all three audiences will be reached.

The second social media tool is blogging. Daily, future, and past activities can be recorded via the blog.  It can be designed to catch the eye while providing an important message. It can also include additional information such as nutrition guides, professional and semi professional sporting events, and other healthy living advice. The blog will be more catered to adults and parents. It can serve as a hub parents can check on a child's activities, view scoreboards, and other important information.

The third element to this stratedgy is the QR (Quick Response) code. QR codes are very convenient. When trying to communicate a lot of information, a QR code can put the information right into your hand literally. An overwhelming number of children, teens, and parents have daily access to a smart phone or a similar device. The QR code can provide access to permission slips and waivers, game schedules, nutrition guides, the main website, basically every facet of the company. The QR code can also be posted everywhere from online, to in schools, to in offices. It's very versatile and quick.