Heartbreaking End to Penn State Legacy, Joe Paterno dies at 85.

Joe Paterno, former Penn State football head coach died January 22, 2013 at age 85 following lung cancer diagnosis several months earlier.

 (source)

Paterno had coached at Penn State for 46 years and had a 61 year history with the university. Paterno, affectionately reffered to as 'JoePa', was greatly admired by the students and community. The final chapter in his Penn State Legacy was riddled with scandal. The Penn State sex scandal caused Paterno to lose his job in November 2011, two months before his death.

Supporters of Paterno suggest he died of a broken heart, Time Magazine reports. Former players Keith Dorney, Matt Millen, and Al Golden believe so.  Dorney told the the press: "Matt Millen said it best: 'Joe died of a broken heart.' ...I believe his demis was exacerbated by this terrible...scandal."

While Paterno died of a complication with his lung cancer treatment, medical experts agree that it is possible to die from a broken heart. Dr. Richard Besser explains to ABC news that "broken heart syndrom" is a condition when stress or emotional trauma causes heart failure.

Smart Women News - Mysteries of the Heart 

Most cases of Broken Heart Sydrom are treatable. However, The New York Times reports there has been a connection made between stress and cancer survival. Stress has been known to complicate a number of illnesses, and the human immune system. It's not too unrealistic to think Joe Paterno died of a broken heart. 

Facebook Post - Joe Paterno dies at 85, after a complicating with lung cancer treatment. But could it be due to the stress of the Penn State Sex Scandal? Can a broken heart, or stress kill you?



For more information
NY Times Stress and Anxiety
ABC News - Yes, You Can Die From a Broken Heart
ESPN Joe Paterno
Did Joe Paterno Die of a Broken Heart

Boys and Girls Athletic Club Social Media Marketing

Overview

Company: Local Boys and Girls Athletic Club
Audience: Children, Teens, Parents
Message: Stay active and healthy through sports.
Social Media Tools: Twitter & Social Networking; Blogs - WordPress, Blogger; QR Codes

I think social media tools can be a great asset in the marketing strategy for local Boys and Girls athletic clubs. The strategy would target children and teens as the primary participants, but also parents, who will be responsible for ensuring children/teens are signed up for activities. The message is promoting an active healthy lifestyle through recreational sports, in an age where childhood obesity has become nearly an epidemic.

The first social media platform is social networking sites such as Twitter, Facebook, Pinterest, Instagram, Vine, FourSquare, YouTube. These channels not only reach a large audience, they allow the message to take on a life of its own. For example, if one child participates in an activity and posts it to at least one social networking site, it can be shared, forwarded, linked, favorited, retweeted, repinned over and over again.  In turn the Boys and Girls Club, original message sender, is promoted by more than the marketing team.  Social networking is used by children, teens, and adults. For this strategy  all three audiences will be reached.

The second social media tool is blogging. Daily, future, and past activities can be recorded via the blog.  It can be designed to catch the eye while providing an important message. It can also include additional information such as nutrition guides, professional and semi professional sporting events, and other healthy living advice. The blog will be more catered to adults and parents. It can serve as a hub parents can check on a child's activities, view scoreboards, and other important information.

The third element to this stratedgy is the QR (Quick Response) code. QR codes are very convenient. When trying to communicate a lot of information, a QR code can put the information right into your hand literally. An overwhelming number of children, teens, and parents have daily access to a smart phone or a similar device. The QR code can provide access to permission slips and waivers, game schedules, nutrition guides, the main website, basically every facet of the company. The QR code can also be posted everywhere from online, to in schools, to in offices. It's very versatile and quick.

Boston University Takes a Bite Out of Apple.

 While digesting my daily intake of The Huffington Post, I found myseld especially drawn to a piece written about my alma mater, Boston University. The article, Boston University Sues Apple For Alleged Patent Infringement, reports that Boston University is suing Apple, Inc., Amazon, and Samsung for allegedly stealing semiconductor technology designs from a University professor.

After a bit of research, I found similar articles published in New York Times, LA Times, CBS News, USA Today, Boston Business Journal, Boston Globe, Boston Herald, and The Boston University Student Newspaper - The Daily Free Press. Among numerous special interest tech blogs.  That was my biggest indication that the article was reliable.

The article was "filed" by Tyler Kingkade. I'm having a hard time deciphering if that means written, but it more than likely means it was reviews. Tyler Kingkade is the Assistant Editor of the Huffington Post College.  Tyler's writing have earned him recognition from the Society of Professional Journalist, The Associated Collegiate Press, and the University of Georgia (source).  I consider him a reliable source, as his work has been peer reviewed.

I generally find The Huffington Post to politically lean slightly liberal, however I do think they do an excellent job of remaining neutral, and at time do post conservative leaning articles.

The article does not site an additional contributor.


Next I investigated the cited sources.

The most reliable source is the complaint filed with the US District Court in Massachusetts. A copy of the complaint is linked to the article. An official legal document lends itself to a high degree of credibility.

The article also references The Boston Globe. I followed that article in hopes of obtaining additional sources, however the Globe does not cite any sources at all.

The original article also cites Gigaom.com. GigaOM is a new media journalistic website covering mobile, cloud, cleantech, consumer web and media (source).

Lastly the article uses the opinion of tech analyst, Roger Kay. Roger Kay works for Endpoint Technology Associates, and is a regular contributor to Forbes.com. He is considered an expert in his field.

Finally, the URL was pretty simple to breakdown.

http://www.huffingtonpost.com/2013/07/03/boston-university-apple-lawsuit_n_3542270.html?ir=Technology

Huffington Post -year -month -date- title - subgroup


Overall I find the article to be credible, because the Author used credible sources.


Chaunice

24 Hour News on Twitter

 It's surprising the amount of information I encounter on Twitter.  Earlier today Forbes Magazine (@Forbes) tweeted, "Astronomers confirm that there are three potentially habitable planets around a nearby star."  Immediately this tweet caught my attention. I thought, is Forbes Magazine implying that there has been or potentially could be life on another planets? My interest was peaked and I clicked the link to Forbes' website (article).

   I would classify Twitter as Journal of Assertion, it is a continuous news culture. It's a live broadcast. While the writing is pretty scientific, it answers the basic questions of who is writing? what are they writing about? and why are they writing it? The information comes from credentialed experts, the European Space Observatory (ESO). Forbes Magazine is normally a source I trust. The articles written are usually sourced from experts, or first hand accounts. Normally, Forbes does an excellent job of staying politically neutral, but does tend to lean conservative at times.

  In general Twitter isn't the most reliable source. There have been more than a few instances when tweets have been inaccurate, or premature. For instance, when CBS Sports (@CBSSports) tweeted falsely about Joe Paterno's death, while he was still alive. On the other hand, Twitter and other social media channels can be an excellent source for news. As so long as readers are conscious of the source. The responsibility falls equally on the author to report accurately as on the reader to do proper due diligence.

  Web 2.0 entails users to be active participants online. Anyone online can publish articles of their own opinions. That however should not discount the actual news and the plenty of reliable sources available online.

- Chaunice